In Southeast Asia, Hopscotch is PLDT’s mobile-app provider of choice for sports teams, live events and concerts.
Hopscotch, a mobile-solutions provider for sports teams and event organizers, announced today that it has signed an exclusive agreement with the Philippine Long Distance Telephone Company (“PLDT”) (NYSE: PHI) (PSE:TEL), the largest Filipino telecommunications company. Hopscotch will build mobile apps for PLDT’s sports, media and entertainment properties.
Through the PLDT partnership, Hopscotch has already produced apps for the Philippine Basketball Association, as well as for concerts by Ariana Grande, Imagine Dragons and Maroon 5.
“What we do best is create thrilling mobile experiences that bring teams and event organizers closer to their fans than ever before,” said Laurence Sotsky, founder and CEO of Hopscotch. “Our PLDT partnership gives us unprecedented access to Southeast Asia’s most fan-filled and fun-filled events.”
PLDT Capital’s co-managing director Winston Damarillo said, “More and more Filipinos are starting to use their smartphones to connect with brands, and Hopscotch provides businesses, both large and small, the opportunity to effectively engage with their customers in a more personalized way.”
Hopscotch’s mobile platform enables organizations to launch apps in as little as two weeks. Companies can update and customize their apps by dragging and dropping video, music and social-media assets into Hopscotch’s content-management system. Hopscotch also delivers audience insights and revenue reports on merchandise and ticket sales.
PLDT President and CEO Napoleon Nazareno cited the Los Angeles startup’s scalable development software as a reason for the investment. “PLDT chose Hopscotch because its platform is very flexible and easy to deploy,” he said. “It requires little to no training on the part of the client as the design is intuitive.”
Hopscotch recently designed and delivered mobile apps for two of the world’s most celebrated live events, New York Fashion Week and Taste of London. Dozens of minor-league sports teams also use the Hopscotch mobile platform.
Hopscotch is a mobile-solutions provider that brings sports teams and event organizers closer to their fans than ever before. Its complete mobile solution includes a mobile technology platform, an ongoing commitment to customer success and shared advertising revenues. Hopscotch empowers organizations of all sizes to get into the mobile-app game through its Mobile-as-a-Service business model.
PLDT is the leading telecommunications service provider in the Philippines. Through its principal business groups—fixed line, wireless and others—PLDT offers a wide range of telecommunications services across the Philippines’ most extensive fiber-optic backbone and fixed-line and cellular networks.
PLDT is listed on the Philippine Stock Exchange (PSE:TEL) and its American Depositary Shares are listed on the New York Stock Exchange (NYSE:PHI). PLDT has one of the largest market capitalizations among Philippine-listed companies, currently exceeding $10 billion.