So Your Team's Not in the Playoffs…

It’s that special time of year again…NBA Playoffs!  Fans of all playoff teams are enjoying some great basketball right now and are fully engaged with following every tiny bit of news and information they can get about their teams.  However, only 16 teams make the playoffs, and 14 other teams’ fans right now are sitting around twiddling their thumbs, not knowing what to do.

This is a crucial period for these non-playoff teams to go on a full frontal assault to engage their fans, despite the lack of games.  Teams cannot afford to let their fans get bored or disenchanted with their teams because there is always a chance that fans stop caring about the team or switch allegiances.  Losing fans means losing money, and no team wants to experience that.  So what should non-playoff teams do to engage their fans during the playoffs?

They should provide the best mobile experience for fans and keep them engaged at all times.  Mobile apps at this time should be used to give fans all of the news on the draft and off-season activities and can even be used to push out offers for gear and next season’s tickets to keep fans in the fold.  Of course, creating a truly engaging mobile experience is tough, however, to find out how to successfully create one, contact us and view a live demo.

Hopscotch is a leader in mobile-platform technology.