2015 to be a Benchmark Year for Mobile Advertising

There is an important shift in digital ad spending happening in 2015 – the majority is mobile. This year is […]

The Marketing Trend that is Scaring Brands, but is Good News for Teams

Brands are starting to panic. There is a collision of storms brewing that will greatly hinder their ability to market […]

Why Video Ads are the Most Valuable

First, second screen, smartphone and over-the-top, six seconds and six minutes – we are a generation enthralled by video. Brands […]

Jargon Translator: Making Sense of Marketing, Mobile, and Analytics Nomenclature

One of the most important things we do is work hand-in-hand with clients to learn from each other. Therefore, we’d […]

The Era of Mobile Video

Remember when we used our phones mainly for making calls? Now it’s all about entertainment and video reigns supreme.  In […]

App Best Practices: Monetizing Your Mobile App Part 2

As we’ve established, apps shouldn’t be money drains.  Last week, we discussed how to monetize a mobile app through various […]

4 Sports Sponsorships that Activate and Showcase the Brand

Every time I see an auto brand giving away an iPad or a telecom company sponsoring a pizza contest, I […]

Targeted Campaigns Work Better. A Lot Better.

Is it starting to feel like advertisers are getting to know you better? Have you noticed ads following you around, […]

Winning: 70% of American Sponsorship is in Sports

Still think there is a sports business bubble? Think again! Sports is dominating the North American sponsorship market.  Between 2013 […]