Showcasing research, findings and tips regarding technology in sports and business

04/26/2016

Stadium WiFi, essential to winning your fans

Laurence Sotsky, Hopscotch Founder and CEO, speaking at Mobile World Congress on the importance of infrastructure in enhancing the fan […]
10/09/2015

4 Reasons Why Minor Teams Need a Mobile App More Than The Majors

Take a look at a sports fan’s phone and you may notice a lot of ways they follow scores, news, […]
09/25/2015

Why do Mobile Apps Fail?

A recent Mobile Marketer article discussed why new mobile apps often fail. They boiled it down to six key reasons, […]
09/21/2015

How the Minors Can Be Like the Majors

Sports is leading the way. The industry that many see as the last bastion for reliable attention and, therefore, the […]
09/18/2015

4 Big (Non-Fashion) Trends at New York Fashion Week 2015

As models made their way down the runways day after day at New York Fashion Week, some overriding trends became […]
09/09/2015

How Teams and Events Must Target Millennials

It seems every business owner has something in common. Something that we also hear constantly from sports teams and live […]
09/04/2015

2015 to be a Benchmark Year for Mobile Advertising

There is an important shift in digital ad spending happening in 2015 – the majority is mobile. This year is […]
08/25/2015

Digital Video Remains Constant on Mobile

We already know video is the most valuable type of content. And we also know digital video is growing rapidly. Now […]
07/31/2015

Americans Are Smartphone Addicts

America has an addiction. More and more of us can’t survive without our smartphones. A recent eMarketer report revealed, there will be 190.5 million US smartphone […]