Showcasing research, findings and tips regarding technology in sports and business


Stadium WiFi, essential to winning your fans

Laurence Sotsky, Hopscotch Founder and CEO, speaking at Mobile World Congress on the importance of infrastructure in enhancing the fan […]

4 Reasons Why Minor Teams Need a Mobile App More Than The Majors

Take a look at a sports fan’s phone and you may notice a lot of ways they follow scores, news, […]

Why do Mobile Apps Fail?

A recent Mobile Marketer article discussed why new mobile apps often fail. They boiled it down to six key reasons, […]

How the Minors Can Be Like the Majors

Sports is leading the way. The industry that many see as the last bastion for reliable attention and, therefore, the […]

4 Big (Non-Fashion) Trends at New York Fashion Week 2015

As models made their way down the runways day after day at New York Fashion Week, some overriding trends became […]

How Teams and Events Must Target Millennials

It seems every business owner has something in common. Something that we also hear constantly from sports teams and live […]

2015 to be a Benchmark Year for Mobile Advertising

There is an important shift in digital ad spending happening in 2015 – the majority is mobile. This year is […]

Digital Video Remains Constant on Mobile

We already know video is the most valuable type of content. And we also know digital video is growing rapidly. Now […]

Americans Are Smartphone Addicts

America has an addiction. More and more of us can’t survive without our smartphones. A recent eMarketer report revealed, there will be 190.5 million US smartphone […]