We recently chatted with a number of college-athletics marketers at Division I schools, and they told us emphatically that reaching their fans is much harder than it used to be. The consensus seemed to be that TV was creating a generation of couch fans, that Facebook was the best digital channel, that websites still mattered and that the jury was out on mobile apps. Were they right? We went straight to the fans to find out.
We commissioned a survey of 552 college sports fans and asked them a wide range of questions about how they keep up with their favorite NCAA teams. The in-depth survey findings are available in our free eBook, Fan Engagement for NCAA Division I.