The latest infographic from Hopscotch, Sports Apps vs. Other Apps, reveals something that strikes us as a bit odd. Namely, that people who describe themselves as college sports fans don’t use sports apps as much as they use other types of mobile apps. And worse, the fans who bother to download sports apps don’t like them as much as they like other types of apps. This finding wouldn’t have seemed out of place five years ago, when smartphones were just starting to take over the world and apps were still a novelty. But in 2016, why aren’t colleges and sports teams giving their unbelievably passionate fans the kind of apps that their fans can actually be passionate about?
And speaking of colleges and sports teams, our research also revealed that dedicated apps from colleges and pro teams are not holding their own against general sports apps, such as ESPN. Isn’t this the ultimate missed opportunity? What would happen if colleges and sports teams had great apps with content that their die-hard fans couldn’t get anywhere else? Or functionality that made them come back for more, whether the fan was at a game or on the couch?
Ok, we’re biased. As experts in mobile technology and fan engagement, we think that people who call themselves sports fans should consider their favorite team’s sports app to be as necessary as water and air. We can’t believe there are still teams that don’t have apps … and are therefore giving their fans away for free to media companies. And we know for sure that there is enough technology and creativity to give sports fans the right kind of sports app, with functionality they will actually use and love.
Check out the infographic below, based on a 2016 survey of 550 NCAA fans. The in-depth survey findings are available in a free eBook, Fan Engagement for NCAA Division I.