Hopscotch Gains Nationwide Success with New Fan Engagement Apps

Major Colleges Revolutionize the Game-Day Experience while Growing New Revenue Opportunities

LOS ANGELES, Calif, Aug. 8, 2017
– The widespread popularity of college sports is driving major success for Hopscotch, a unique mobile app platform developer.

Hopscotch announced today that it has created the official mobile app for more than 40 college athletic programs that enable fans to follow their favorite varsity sports teams, and access everything from breaking news, season schedules and player stats, to live scores, tickets and promotions.

Michigan State Official Athletics App by Hopscotch

Exclusive multimedia content and season schedules for all sports.

Many of the nation’s top tier colleges are going live this season including football powerhouses Oregon, Auburn, Baylor, Ole Miss, Michigan State and many others. The official mobile apps will be available in the iTunes App Store and Google Play Store this month.

“College sports fans are one of the most passionate fan bases in the world. Our mission is to give these fans exactly what they want, whether they are at the game or at home,” said Laurence Sotsky, founder and Chief Executive Officer at Hopscotch. “We are thrilled that so many schools have entrusted us to be the developer of their official athletics mobile app.”

The Hopscotch platform also provides in-venue functionality that offers access to in-seat ordering from concession stands, parking pass purchases, and wayfinding – the latest approach to helping people navigate their way around more easily for a better experience.

With more than 190 million fans in the National Collegiate Athletic Association (NCAA), colleges are finally able to grow and monetize their mobile presence with additional revenue through sponsorships and advertising. The goal is to leverage mobile technology to drive fan engagement and optimize colleges’ revenue opportunities.

Michael Thompson, Senior Associate Athletic Director at Ole Miss commented, “The phone is the most personal doorway to our fans. Today’s consumer wants to customize everything, so why should our app be any different. The app is their tool for an in-game experience; the geolocation based experience is truly groundbreaking.”

Hopscotch recently signed a deal with a major sports digital network to display exclusive multimedia content inside the schools’ app, further solidifying Hopscotch as the biggest mobile player in college sports. To view a complete list of colleges developed on the Hopscotch platform, visit the Hopscotch client page.

As a company, Hopscotch now has 50 employees with another 15 being actively recruited.Hopscotch is venture capital-backed and received an initial $12.5M investment led by Mosaik Partners.

Hopscotch is the developer of the most comprehensive mobile engagement platform for sports, live events, venues and colleges. The Hopscotch platform combines a feature-rich content management system with an open API architecture, aggregating a variety of mobile technologies into a single fan engagement destination. It reaches fans using geofencing and multi-dimensional segmentation to optimize marketing and revenue opportunities. Based in Los Angeles, California, Hopscotch’s goal is to leverage technology to drive fan engagement. For more information, visit gohopscotch.com, call 310-773-3277 or engage on Twitter @gohops.

Abby Bartlett
Abby Bartlett
Demand Generation Manager at Hopscotch. Avid college football fan. App-savvy digital native. Student of all things data and analytics.