Just in time for the college football season, Ole Miss and Hopscotch, a mobile-technology leader for sports and live events, launched a new mobile app. The Ole Miss Athletics app is free and available for immediate download on the App Store and Google Play.
“The new Ole Miss Athletics app gives Rebel fans more than just a gameday app. It gives students, alumni and fans a 24/7/365 connection to the action, the student-athletes and the school they love,” said Michael Thompson, Ole Miss Senior Associate Athletics Director, Communications & Marketing. “Hopscotch has been awesome to work with, and their technology and service is best in class.”
“The new Ole Miss Athletics app gives Rebel fans more than just a gameday app. It gives students, alumni and fans a 24/7/365 connection to the action, the student-athletes and the school they love. ”
With the new app, Rebel fans receive:
“When it comes to the intersection of fan engagement and technology, Ole Miss is a leader in college athletics,” said Laurence Sotsky, Hopscotch Founder and CEO. “It has been a privilege to bring their vision of a best-in-class mobile experience to life.”
Hopscotch also integrated its mobile platform with DoubleClick by Google for ad serving and SSB for data warehousing and business intelligence. This gives Ole Miss new capabilities to provide each fan a more personalized experience, based on geolocation, app preferences and app behaviors.
As the multimedia rights partner of Ole Miss Athletics, IMG helped to facilitate the relationship.
“We are excited to work together with Ole Miss to develop a great technology solution that will help Rebel fans engage with the school and its athletic programs,” said Stewart Marlborough, Senior Vice President, Head of Digital, IMG College. “Hopscotch offers fans unique content that improves the viewing and game day experiences and, in turn, helps brands connect more directly to the university’s core audience.”
About Ole Miss Athletics
The University of Mississippi, which is known as Ole Miss (OleMissSports.com), is a member of the NCAA and Southeastern Conference and features 18 varsity sports in its athletics department. Bearing the nickname Rebels and wearing the colors Cardinal Red and Navy Blue, these teams and student-athletes have produced 20 national championships and 131 conference and division titles since 1893, when the football program fielded the school’s first varsity squad. Based in Oxford, Mississippi, with a student enrollment of 23,838, Ole Miss operates with a $105.8 million athletics budget, and the department is in its fifth year under the leadership of Athletics Director Ross Bjork.
Hopscotch (GoHopscotch.com) is a leader in mobile-platform technology that makes it easy for colleges, sports teams and event organizers to build scalable, affordable mobile apps. The Hopscotch platform combines a feature-rich content-management system with an open-API architecture, aggregating a variety of mobile technologies into a single fan-engagement destination. Hopscotch customers include Auburn, Ole Miss, University of Central Florida and more than 35 sports teams.
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency.