Throughout our exploration phase of the sports industry we often encountered two problems, one being that teams often tried to build out technologies themselves, the other being that teams often had to go through a lengthy and inefficient process to evaluate vendors.
Let’s address point number one. Sports teams are not tech companies. They inherently do not have the tech expertise or organizational structure in place to properly build out the technology they may want or need. Yet, despite this, some teams ignored this factor and forged ahead with trying to develop digital products. More often than not however, teams found that they were in over their heads and were not prepared to develop these products and either completely scrapped them or released subpar products.
Some sports organizations recognize that they do not have the ability to develop digital products in-house and therefore go down another path: picking and choosing multiple vendors. Most of the time, teams want several different features often built by different vendors. This means that teams have to dedicate time and resources towards evaluating numerous vendors for each digital experience they want, ultimately resulting in a lengthy process. Furthermore, once the team chooses vendors for technologies they want to deploy, they are often left with a mess of different platforms and apps. This of course is inefficient to operate and does not provide fans a great experience. Just imagine a team having to run various different systems for features such as in-seat ordering, ticketing, and stats, all of which would have to be run on different apps for fans. It would be a headache to say the least.
This is where the beauty of creating a comprehensive library of partnership integrations comes in with the SYNERGY platform. Having an open architecture for a platform allows for you to now bring together all of tech providers you may want under one roof and present them in one central way. No more building out the tech yourself, no more lengthy vetting processes and deal making, and no more slew of various apps. It can be as simple as clicking “on” or “off” in the admin section. You’ll just have one, singular experience that brings in all of your chosen features in technology to let you deepen your fan engagement and control your business.