Gate-crashers, be gone. College athletic departments are increasingly incorporating location-based data to personalize the college sports fan experience—boosting sales, sponsorships and fan engagement in the process.
To boost fan engagement, a number of college athletic departments have rolled out fan loyalty programs in which fans can earn points and redeem them for free rewards, discounts and exclusive experiences directly within their teams’ mobile apps.
For college sports fans, push notifications can quickly get, well, pushy. The risk of over-messaging is a fine line. Yet, holding back can cause your fans’ engagement and app’s retention rates to dwindle.
Your fan base has an endless array of options for digesting college sports media and information. Today’s connected fans can find–and create–just about any type of information about your team with just a few swipes on their mobile devices.